When this helps
The ad platform reports conversions, but the team cannot tell which requests are genuine, who followed up, or which opportunities moved forward.
What we deliver
We define the events that matter, review existing tags and forms, map the flow of enquiries and build the agreed integrations or reporting. We distinguish a configured connection from a tested end-to-end process.
Reliable handoff matters
A lead should have a source, a responsible person and a next action. We design around retries, duplicates and incomplete data, with access limited to the people who need it.
A practical starting point
We begin with the smallest workflow that resolves a real operational problem. Additional automation is introduced after the team can use and verify that workflow. Bespoke CRM product development is separately scoped.