- Client
- Sehr Al Qasab
- Market
- United Arab Emirates
- Featured work dates
- September–October 2026
- Our role
- Paid media · Creative coordination · Customer journey
The challenge
A multi-branch brand needs advertising that reflects the current offer and sends interested people to a consistent contact route. Content changes, expired promotions and different campaign objectives make that coordination important.
Our role
The documented work covered campaign and creative management, replacing ended-promotion assets with relevant evergreen content, and reviewing the destination used for customer enquiries. Campaign roles were kept distinct so reach, engagement and enquiries could be interpreted appropriately.
What the work involved
Selected product and shop videos were organised across the appropriate campaign objectives. Public profile information and the enquiry route formed part of the review, with human order follow-up kept distinct from automated messages.
What this demonstrates
Consistency matters beyond the creative itself: the message, destination and follow-up need to connect. This delivery story does not equate clicks, conversations or configured automation with confirmed orders or revenue.
From a promotion to a coordinated creative rotation
October 2026 · Meta campaign operations
Sehr Al Qasab needed its campaigns to reflect the creative focus for a new promotional period. We coordinated two selected video concepts across three campaign objectives: messages, engagement and awareness. As part of the changeover, the previous active creative selection was paused rather than left running alongside the new rotation.
At the saved-state check on 30 October 2026, six ads—two for each objective—showed as active in Meta. This is a snapshot of the campaign setup, not a measure of sales or qualified enquiries.
The practical value: a consistent creative direction across objectives, with the earlier selection preserved for a planned return.
A Facebook cover built around the brand
2 September 2026 · Social creative
We prepared and published a Facebook cover bringing the brand, products and branch information together. The saved record shows the cover was published and checked on the page.
The cover gave the page a visual presentation of the products and the brand’s branch information. Details in the historical artwork may have changed since it was published.
The saved readback documents the creative delivery; it does not establish an increase in visits, sales or revenue.